Service
Attribution and conversion-path review
An examination of how the analytics application assigns credit, which conversions it counts, and whether those rules still match how people actually buy from you.
Default attribution models inside analytics applications are convenient and often misleading. We inspect conversion definitions, lookback windows, cross-device identity, paid-media auto-tagging, and the treatment of direct and unassigned traffic.
Where you run both an analytics application and an ads platform, we compare how each tool claims the same order. The aim is not to pick a flattering model. It is to make the rule explicit so media and finance stop arguing from different clocks.
You leave with a written model description, a list of conversions that should be retired or split, and a practical sequence for changing settings without breaking historical comparisons overnight.