Services
Audits you can commission, not a catalogue of software features.
Pick the engagement that matches the problem you already have: a tracking plan that no longer describes the live app, numbers that will not reconcile, or reports leadership still quotes after the filters have drifted.
Implementation audit
A line-by-line reading of what your analytics application actually collects, compared with the tracking plan your teams still treat as current.
Data quality and discrepancy review
When GA4, the CRM, ads platforms, and the warehouse disagree on the same conversion, we reconstruct the path until the mismatch has a cause.
Consent and measurement audit
A check that the analytics application records only what your consent banner, cookie policy, and Malaysian PDPA posture allow it to record.
Attribution and conversion-path review
An examination of how the analytics application assigns credit, which conversions it counts, and whether those rules still match how people actually buy from you.
Reporting integrity audit
A review of the dashboards and scheduled exports people actually quote, including calculated metrics, sampled explorations, and silently filtered views.
Analytics stack fitness review
An independent view of whether the applications you already pay for can answer the questions your teams keep asking, and where they cannot.